BURO. included Generation B in its editorial selection of new releases, presenting the brand as a Russian well-being lingerie brand for women who breastfeed, alongside the launch of its first collection.

The feature also highlighted the emotional dimension of choosing garments for this stage, and the importance of a woman being able to continue feeling beautiful and stylish at any moment.

The publication also noted that Generation B products are created in Russia, by women for women, in collaboration with a local atelier in Saint Petersburg.

For the brand, this mention confirms that the conversation around well-being, design, and breastfeeding is beginning to find its place within the language of fashion and contemporary editorial.