Breastfeeding without pads. Without leeks. Without compromising style.
A new generation of lingerie for women who breastfeed — designed to bring together integrated absorbency, a changing body, and emotional well-being.
Nursing bra + briefs, 20% off when you create your first set
INTEGRATE
Functionality is built in, not added.
Up to 40 ml of integrated absorbency — for fewer layers and no pads.
ADAPT
Designed for a changing body.
Designed to move with your body — softer support, less rigidity, and a cleaner silhouette.
ELEVATE
How you feel matters.
Breastfeeding doesn’t only change your body — it can also change how you see yourself.
We don’t design for function alone.
We design a new way to support breastfeeding — through the body, aesthetics, and well-being.
HOW IT WORKS
Integrated absorbency
Helps manage small leaks without extra pads.
One-hand opening
Designed for breastfeeding in real life.
Support without underwires
Softer support, with less unnecessary rigidity.
The BEGINNING
Integrated function.
Integrated absorbency — for fewer layers and a lighter everyday experience.
OLD NEW ME
A sensory experience.
Lighter, softer, more sensory — without losing identity or aesthetic clarity.
Start with your set
The clearest introduction to Generation B.
A first experience where function, body, and aesthetics come together in a single piece.
Available in The Beginning and Old New Me.
20% off when you create your first set.
Why it feels different
Breastfeeding can also change how a woman feels about herself.
That is why Generation B begins with more than function — it begins with a physical, aesthetic, and emotional reality.
What changes when everything is thoughtfully designed
Women already experiencing Generation B
Anisa, Founder of Generation B
“During breastfeeding, a woman should never have to choose between function and feeling like herself.”
Ulyana
“Everything stays in place. No adjusting needed.”
Lilya
“Finally, something this beautiful for breastfeeding.”
Valeriya
“The membrane really makes a difference.”
Anastasiya
“The material feels incredible from the first wear.”
Generation B redefines breastfeeding by creating a new generation of lingerie where function, design, and well-being come together.
FAQ
What makes Generation B different
Generation B begins with a simple idea: breastfeeding does not change only one function of the body. It also changes its sensitivity, its rhythm, and the way a woman feels within it.
That is why we do not design only to open the cup. We design to support a stage in which support, adaptation, aesthetics, and well-being need to exist within the same garment.
Does the integrated absorbency fully replace pads?
The Beginning features an absorbent membrane of up to 30–40 ml that, once dry, absorbs again. For many women, this makes it possible to wear it throughout the day and wash it at the end of the day.
During the first weeks of breastfeeding, while milk production is still adjusting, some women may experience more intense leaks and may need additional pads for a time. Later, as breastfeeding stabilizes, many no longer need them constantly.
Does it offer enough support without underwires?
Yes. Our approach does not begin with rigidity, but with a softer, more intelligent idea of support.
The intention is to support the body without unnecessary pressure — especially during a stage when the breasts may feel more sensitive, more changeable, and more demanding in everyday life.
How do I choose between The Beginning and Old New Me?
The Beginning is the clearest entry point into the category: it prioritizes integrated absorbency, fewer layers, and a more functional experience for everyday breastfeeding.
Old New Me offers a lighter, more sensory and aesthetic experience, within the same philosophy of support and adaptation.
If you are looking to begin with the brand’s most functional proposition, The Beginning is usually the best place to start.
How do I choose my size during a stage when my body is still changing?
We know this is not always a simple purchase: during pregnancy and breastfeeding, the body can change quickly, and what a woman needs does not always fit into the logic of a static size.
That is why we recommend reviewing the size guide carefully. If you are between two sizes, or are not sure which one will offer the best experience at this stage, the best option is to write to us so we can guide you more precisely.
Stories Behind the Brand
BURO. featured Generation B among its editorial highlights
BURO. featured Generation B as a Russian well-being lingerie brand for women who breastfeed, highlighting its first collection and its aesthetic perspective on this stage.
BURO. featured Generation B among its editorial highlights
BURO. featured Generation B among its editorial highlights
|Anisa Gataullina
