Breastfeeding without pads. Without stains. Without losing style.
A new generation of lingerie for breastfeeding women: designed to combine integrated absorbency, changing bodies, and emotional well-being.
Nursing bra + briefs, 20% off when you create your first set
Designed for your real body
Functionality is built-in, not added on.
Integrated absorption of up to 40ml to experience breastfeeding with fewer layers and without additional pads.
Forget about pads
Designed for a changing body.
Constructions thoughtfully designed to support the body with softer support, less rigidity, and a cleaner silhouette.
Made in limited series
How you feel also matters.
Because breastfeeding not only changes the body, it can also change the way a woman perceives herself.
We don't design a piece just to fulfill a function.
We design a new way to accompany breastfeeding from the body, aesthetics, and well-being.
CÓMO FUNCIONA
Absorción integrada
Ayuda a manejar pequeñas fugas sin pads extra.
Apertura con una mano
Pensado para la lactancia en la vida real.
Soporte sin aros
Más suavidad, menos rigidez innecesaria.
The BEGINNING
Integrated function.
For those seeking integrated absorbency, fewer layers, and a lighter everyday experience.
OLD NEW ME
Sensory expression.
For those seeking a lighter, softer, and more sensory experience, without losing identity or aesthetic intention.
Start with your set
The clearest way to discover Generation B.
A first experience designed to understand how function, body, and aesthetics meet in a single piece.
Available at The Beginning and Old New Me.
20% when you create your first set.
Why it feels different
Breastfeeding can also change the way a woman feels about herself.
That's why Generation B is not only based on a functional need, but also on a corporal, aesthetic, and emotional reality.
What changes when everything is better thought out
Women who are already living Generation B
Anisa, Founder of Generation B
“When breastfeeding, a woman shouldn’t have to choose between functionality and feeling like herself.”
Ulyana
"Everything stays in place. You don't have to keep adjusting it."
Lilya
“Finally something this nice for breastfeeding.”
Valeriya
“The membrane really makes a difference.”
Anastasiya
“The material feels amazing from the first use.”
Generation B redefines breastfeeding by creating a new generation of lingerie where functionality meets design and well-being.
Frequently Asked Questions
What makes Generation B different?
Generation B is based on a simple idea: breastfeeding doesn't just change a bodily function. It also changes its sensitivity, its rhythm, and the way a woman feels in her body.
That's why we don't just design for cup opening. We design to accompany a stage where support, adaptation, aesthetics, and well-being need to coexist in the same garment.
Does integrated absorbency completely replace pads?
The Beginning incorporates an absorbent membrane of up to 30–40 ml that, after drying, absorbs again. For many women, this allows them to use it during the day and wash it at the end of the day.
In the first weeks of lactation, when production is still adjusting, some women may experience heavier leakage and need additional pads for a while. Later, when lactation stabilizes, many no longer need them consistently.
Does it hold well even though it doesn't have underwire?
Yes. Our approach is not based on rigidity, but on a softer, smarter idea of support.
The intention is to embrace the body without unnecessary pressure, especially at a stage when the chest can feel more sensitive, more changeable, and more demanding in daily life.
How do I know which one to choose between The Beginning and Old New Me?
The Beginning is the clearest option for entering the category: it prioritizes integrated absorption, fewer layers, and a more functional experience for everyday breastfeeding.
Old New Me offers a lighter, more sensory, and aesthetic experience, within the same philosophy of support and adaptation.
If you're looking to start with the brand's most functional offering, The Beginning is usually the best starting point.
How do I choose my size at a stage when my body is still changing?
We know that this is not always a simple purchase: during pregnancy and breastfeeding, the body can change rapidly, and what a woman needs does not always fit the logic of a static size.
That is why we recommend reviewing the size guide carefully. If you are between two sizes or don't know which one will give you a better experience at this stage, it's best to write to us for more precise guidance.
Stories Behind the Brand
BURO. highlighted Generation B among its new publications
BURO. presented Generation B as a Russian well-being lingerie brand for nursing mothers, highlighting its first collection and its aesthetic perspective on this stage.
BURO. highlighted Generation B among its new publications
BURO. highlighted Generation B among its new publications
|Anisa Gataullina
