The founder of Generation B, Anisa Gataullina, contributed as an expert voice to a Forbes Woman Russia article dedicated to the social pressure many women face around breastfeeding.

The article explores themes such as exhaustion, guilt, the lack of sufficient information, and how a process often described as “natural” can also become a source of expectation and judgment for mothers. It was published on August 25, 2025.

For Generation B, being part of this conversation carries a special meaning. Since its beginning, the brand has sought to broaden the way breastfeeding is understood: not only as a function, but as a physical, emotional, and everyday experience that deserves more support, more sensitivity, and a more complete understanding of what a woman lives through during this stage.